EN - Iberdrola Axazure


Dynamics 365 Sales implementation at IBERDROLA

EN - Iberdrola Axazure

The Challenge

The Iberdrola – PERSEO international start-ups program, with a budget of 70 million euros, aims to facilitate the group’s access to the technologies of the future and to promote the creation and development of a global and dynamic ecosystem of technology companies and entrepreneurs in the electricity sector.

Through PERSEO, Iberdrola offers start-ups -especially in Spain, the United Kingdom and the United States- its investment support and expertise, its 30 million supply points base and its more than 52 GW of installed capacity. In this way, it contributes to developing and energizing an innovative business network in the energy sector. The program focuses on technologies and business models that will improve the sustainability of the energy model through greater electrification and decarbonization of the economy.

The search for new start-ups requires an agile management that allows users to quickly and centrally access the information of potential companies, as well as ensuring access from mobility.
IBERDROLA was looking for a fast and agile solution that would allow managing the information of different companies and contacts, in mobility scenarios and in a unified and secure solution that would allow its users to define common strategies with different start-ups in an international way.

The Journey

The project focus was based on all the standard functionalities offered by the platform, with the goal to be implemented quickly and to facilitate the adoption of new functionalities in the scheduled updates.

The methodology used in the implementation project of Microsoft Dynamics 365 Sales, has been an agile methodology, which has allowed in less than 4 weeks to put into production the solution and available for end-users.

EN - Iberdrola Axazure
EN - Iberdrola Axazure

The Arrival

After implementing the solution, users have improved information management with the start-ups and with the integration with Outlook they have been able to facilitate the management of the necessary information of the different points of contact with the participated start-ups and with the potential companies that are being analyzed.

With this new technological improvement, end users have also been able to access their commercial activity from anywhere in the world and from their mobile devices, increasing their productivity and increasing collaboration and information sharing in real time.

The use of the standard features offered by the platform has allowed it to evolve, including new improvements to make the day-to-day life of the users even more agile.


Dynamics 365 for Sales allows you to easily, centrally and quickly manage the entire sales management of a sales team. In this case it was not a traditional sales team, but rather contact management with start-ups, but the scenario and business processes implemented are very similar to a traditional sales scenario.

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