Grupo Planeta Axazure


Implementation Dynamics 365 Sales at EAE and Ostelea

Grupo Planeta Axazure

The Challenge

Planeta Formación & Universidades , is the result of Grupo Planeta’s commitment to university education and professional education. A vocation of service to society that translates into the maximum connection between the reality of the labor market and the current and future professionals in charge of transforming it.

EAE Business School is an international business school that champions innovation as a constant response to the need for people and companies to renew themselves in a changing world. Ostelea | Tourism Management School educates in excellence future leaders, managers and professionals concerned about service from a multicultural vision open to the international world. Committed to innovation and business connection.

With more than 100,000 students of more than 114 nationalities, they connect with talent and knowledge through open, flexible and useful models. Planeta Formación y Universidades is present in Europe, America and North Africa.

The main challenge covered the integration with their transactional couponing systems (opportunities) and the agile management of the sale combining a guided process depending on the roles of the sales consultant.

The Journey

The main objective of the project was focused on user-friendly solutions for sales agents, and on simplicity on communication with the candidates. In this way, a candidate portal has been implemented where, with a series of simple steps, the potential student can follow the progress of the onboarding process. Sales agents can be informed of the status of each of them in real time.

Grupo Planeta Axazure

From this portal, the candidate can finally confirm the enrollment and even make the payment (with an integration with a payment gateway) and the digital signature of the contracts.

The integrations with the available transactional systems allowed all the commercial focus to be collected in Dynamics 365, and from there to have automated processes that streamline sales management.

Grupo Planeta Axazure

The Arrival

After implementing the solution, users have improved the management of information with candidates, allowing them to monitor the status of their applications in real time and in a straightforward way.
For the candidates, the process is completely digital, allowing them to access the status of their application and manage their enrollment in a very simple and direct way.


Dynamics 365 for Sales and its integration with portals, allows you to manage the entire sales process and onboarding of new students fully automatically. This prioritizes the work of sales representatives and speeds up responses and notifications to candidates.
Taking advantage of the standard functionalities offered by the platform will allow it to evolve, including new improvements to further streamline the day-to-day work of users and future students.

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